PRESENTATION

Welcome on BALDER & FRIGG web site !

Let us introduce to you the concept of our sales agency :

- Targeted market : The garden becomes increasingly the continuation of the house, an additional room suitable for decoration and up maintenance. In the same way the house, because of its location on the ground of the garden, lets get  in gardening elements such as vases, house plants and furniture. Therefore those two worlds definitely complement each other and interconnect. Needs in the “outdoor” sector becoming more and more  important, most of the brands represented are related to the gardening and the Art of Living in the outside.

- Vocation : We are dedicated to promote Art of Living quality products in France, essentially from renowned companies in their own countries but which were not represented  here in France.

- Name, logo and colours : in the Scandinavian mythology, FRIGG, Odin's wife, is the house goddess. Her son, BALDER, is the god of light, perfection and vegetation. The Yin and Yang’s symbol is diverted to represent in the ochre colour the house stretching out on the garden, and, in the green colour, a garden coming into the house.  Thus it illustrates the complementarity nature and the interconnexion between those two elements.  

POSITIONING STRATEGY

Only quality products are represented !

That’s why we only work with renown companies, whose brands are leaders in their field, because they have a special know how, sometimes even acquired generations after generations.

It does not necessarily means that their products are solely sold in luxury sales outlets. But their sales strategy is turned toward the quality of the products as well as the quality of the services.

BALDER & FRIGG is involved in selective distribution. Each sales outlet has been carefully chosen to meet our code of ethics.

CODE OF ETHICS

BALDER  & FRIGG is specialized in brands’ representation in selective distribution networks.  This implies the selection of a limited numbers of outlets for two main reasons. First, the brands themselves are expecting such a distribution policy to protect their image. And second, this marketing strategy allows each sales outlet to reach, develop and maintain a sufficient turnover with the brand.

In order for each economical partner to be compensated for its investment, it is absolutely necessary to take into consideration a few criteria :

- Brand: its products have to be introduced in an environment that fits its image, in an attractive display with enough space.

- Sales Outlet : It has to feel secured that it will get enough margin and not too many competitors in its geographical area in order to reach a satisfying return on investment.

A genuine partnership that will fully benefit the brands, the retailers and BALDER & FRIGG is the key to a successful and continuous business relationship.

We are looking forward the working-out of such a lasting relationship with our partners.